Strategic Branding & Marketing Plans

We believe that every business needs a game plan. We value collaboration and see ourselves as part of your team. We know you have worked tirelessly to get your business to where it is and we see it as our job to work with you to clarify your business goals and objectives so that they align with your vision. We research your industry inside and out, and really dive deep into getting to know your ideal customer. Once we know your business as best as we can, we design strategies that build on your vision, what you’ve already got in place and then add elements to close all gaps. We ensure that your customers are front and center of everything we do, which grants you the freedom to take your business to the next level.

The Difference between Branding and Marketing

A brand is formed from the vision and purpose of a business. Therefore, your brand is your business represented as a person - its identity. Marketing is how you introduce your business and build relationships with your ideal customers. Essentially, your brand is what and why, and marketing is how and when.

Strategic Branding Plan

What’s included:

• A comprehensive situation analysis report where:
  • We sit down and clarify your vision to ensure that we know just where you want your business to go.
  • We research your industry, competitors and customer segments inside and out to decide as a team, the best course of action for you and your business.
  • We clarify your business goals and objectives to align with your vision.
  • We identify all resources and skills available to you.
• A complete Brand Strategy Report where:
  • We create clear brand strategies including brand identity and brand positioning within the marketplace.
  • We work together to create consistent brand messaging, images and material that showcase your business across all platforms.
• Face to face, zoom and phone meetings throughout the duration of the project.
• Unlimited email access.
• Execution of Branding Activities - 10 Hours
  • We work closely with branding professionals such as graphic designers, website developers, videographers, photographers and copywriters to ensure that all bases are covered and your brand has strong, creative and personalised foundations.

Strategic Marketing Plan

What’s included:

• A comprehensive situation analysis report where:
  • We sit down and clarify your vision to ensure we know just where you want your business to go.
  • We research your industry, competitors and customer segments inside and out to decide as a team, the best course of action for you and your business.
  • We clarify your business goals and objectives to align with your vision.
  • We identify the resources and skills available to you.
• Creation of a 3 - 6 month Marketing Plan
  • Based on research, available resources and what you already have in place, we design strategies and campaigns that build on your vision and close all gaps.
  • The Marketing Plan will include a comprehensive project calendar and task list of marketing activities to be completed, when, and by whom.
• Execution of Marketing Activities - 10 Hours
  • We work closely with marketing professionals such as graphic designers, SEO specialists, copywriters, sales staff, social media and digital marketing specialists to ensure that your marketing activities are implemented in alignment with your brand and business objectives.

The Strategic Branding and/or Marketing Plan is perfect for you if you are:

• Searching for a marketing manager who is part of your team without the expense of a full-time employee.
• Interested in building your confidence and understanding around marketing.
• Desiring someone to lead aspects of the plan to ensure that it all comes together and brings your vision to life.
• In need of a deeper understanding of your target audience, competitors and positioning within the market place.
• Aspiring to build strong brand foundations and setting your brand message and identity.
• In need of someone to liaise and collaborate with marketing professionals on your behalf to ensure that your marketing is implemented in alignment with your vision and target segments.
• Wanting to create a supportive team culture within your business, engage your staff with marketing activities and have them take ownership of their role when it comes to the branding and marketing of your business.

Get in touch today for a tailored quote to see how we can infuse zestful marketing into your business.

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